I think they need half and half. If they just do lakorns without ad, they would be broke and penniless
but if all they care about is trying to grab the highest paying ad then perhaps they are not genuine like stated above. I think if an actor is respected and truly genuine they deserve the brand they get. However if they neglect the lakorn aspect and focus too much on just cashing in on ads then yes it’s not genuine and eventually fans will know they’re just there for the money and not for producing quality work. They could lose it all in the long run. It is lakorns that make them stay relevant. Ads are momentarily hypes and not permanent. Anyone can get ad when there’s a hit lakorn. Just look at Taew, Bella and Yaya (ever since DJA, she’s been #1). another point I would make is, these ad company should disperse ads more fairly instead of letting 1 or 2 people endorsing them all at once. Yes, they like a familiar face but one face to front all endorsements is like a knuckle on the head. regardless, I do hope thai can go back to producing quality and very very strong bonding lakoens again. I’m afriad we are going to lose originality and great quality lakorns over time to just watching trash.