i think yes and no.
i haven't seen the hmoob pageant ladies, personally b/c i don't care and pay attention to those stuff...
so i can't say on that.. but in general i think it just depends really on where they're from and who they are.
like the little towns like mine, we don't really care much for massive make-up, but i think the bigger cities, with more ppl the majority of the girls put on more make-up. i myself do put on a lot of make-up, now i'm not talkin about layers of foundation and powder, but i just love eye make-up, so i tend to put more on (eye shadow and eye liner, mascara) than others plus it's all black too. i also do blush.. which i also think makes the illusion that u put on a lot of make-up... it's the blush!
and as for natural beauty, heck, we're all beautiful, in our own ways and plus our personalities(<-- think that's an important one!
)...
lol.. but yeah.. this is just my point of view..