You know I don’t think it’s correlated to compare US shows to Thailand, specifically ch7. Why? Because US has a thousand of houses of productions and different stations. True, even if one show in the US is cancelled it doesn’t affect the whole network. The actors can still go get work in another show, in a different production, in a new movie, network etc. their list of work is endless. Where as in Thailand, ch7 owns literally 1/3 of all lakorn produced aired each year. (Just naming the three most popular stations; ch3, ch7 and oneHd. These three stations are the three BIGGEST stations in Thailand. So it’s fair to say each station represents 1/3 of all lakorns produced every year.) Now we take a closer look at ch7, if they close off all their 33% shows to international viewers and people; they’re losing a lot of revenues. Sure, they take in ratings from their usual audience in Thailand however I doubt they’re that much higher in ratings compared to ch3 now. But if ch7 continues to close off their shows, that’s 33% of all their tv series/shows not being able to be viewed by international fans. Even Thai fans who support ch7 have a hard time accessing their work through all other platforms. They’re losing out a lot. Very damaging long run. We are talking business right? That’s not how you should run a business, esp when you’re one of the three richest networks in Thailand. Not good. Expansion is required. Target a wider audience. Market internationally.
If ch7 truly cares about gaining ratings to sell ads, showing lakorns live on Thai TV is not the only way to go. Youtube is the biggest platform to monetize their videos and make loads of money from. They can even earn revenues through YouTube ads. Consider the amount of lakorn ch7 produces every year, they would be banking from upload videos through YouTube if they monetize all their videos through ads. Imagine how much more view and view per pay they would get if they monetize and make an agreement deal with Youtube, or YouTube Thailand.
I think their marketing strategy should be more broad and try to reach a much greater audience in order to maintain sustainability in the future. Their marketing team needs to wake up. Also moving into the future, technology is gonna keep getting bigger and become more huge, people are gonna want to access everything easily whether it’s through pay platform or not. Even if ch7 is traditional or conservative, the growing youth population is going to adapt to technology bc our world is evolving. We’re not living under rocks anymore. Lol People are going to seek out different platforms to watch entertainment including international viewers.
Whew! Sh*t, I said too much. Lol. In quick summary, ch7 should restrategize their marketing skills bc we international fans care and wanna support and watch them. Right now, it might not seem like we are reflecting in their “ratings” but honestly we fans pay a lot into buying their lakorn magazines, DVD sets when available and buy into all their other good shits too. Lol. We invest just as much as the Thai viewers despite how difficult and long it is for us to order and to have to wait for our stuff to arrive in the mail weeks, months later! Lmao! They just don’t know!! Ahahahah! The struggle is real! Lol!