Hey! I dont know how accurate my knowledge is since I only started following Yaya last year and I have been told by a Thai friend who introduced me to lakorns that Yaya is considered #1 actress of her generation (btw my friend is not fan of Yaya. Her fav is Matt so its not like she was bragging about Yaya). Shes also definitely #1 at ch3. Every year, her new lakorns land at #1 spot in terms of ratings for ch3. Not even Nadech's lakorns (without Yaya) receive the same amount of attention and ratings as Yaya's do (His 2 last lakorns, including the one with Taew, wasnt even in top5 of highest yearly ratings at Ch3). She is the second highest paid actress in Thailand after Aum - although according to a report from earlier this year, shes now getting the same amount of money as Aum. She is also considered the Queen of commercial and has more commercials and endorsements than other celebs except for Nadech and Aum. She always lands in top 3 celeb spots of every major poll in Thai. She is the most talked about on Thai sites and every piece of news released of her, regardless of whether its true or false, makes huge waves. She is now a spokesperson and a model for Luis Vuitton and the only Thai actress to have been mentioned by international media during fashion week. She also endorses other global brands including Maybelline, Pantene and Panasonic. She has been named Thailand's Sweetheart by the media and she has been considered the face of ch3 over the past 5 years. If you look into every ch3 event and photoshoot, she is ALWAYS in the center and given the spotlight. Not even Nadech got to stand in the center of the stage with Anne, Ken, and Janie like Yaya has been doing over the last 2 events organized by ch3. She is so huge that apparently there were media reports of how other channels like CH7 tried to promote their actresses as their own version of Yaya like Mai Davika before she left ch7. She also always gets the loudest cheers at every ch3 concert and event. I have noticed that every time there is a new lakorn that is about to film at ch3, Yaya's name is always used to promote it even if she is not in it. We saw it most recently with Nakee and Nadech's new lakorn with Matt which created huge frenzy when Yaya's name was attached to it. Producers and directors have complained many times that they have been waiting to cast Yaya in their lakorns but her cue is always full because she is so in demand. Anne tried to cast her in a lakorn before but her cue was so long that she had to cast Kim instead. Ananda said he wanted to work with her but her cue was again so long that the production company ended up casting Kim instead. Right now, there are at least 3 producers that have talked about how they waiting for at least 5 years to cast Yaya and her cue is still full. I maybe wrong about her level of fame but I honestly havent come across reports like these on any other actress at ch3.