Happy Chinese New Year to everyone..
another article..
cr yadechersvietnam
Interview- HHT Newspaper ( Vietnam ) Dec, 2014
Sweety girl Yaya Urassaya is becoming the queen of advertising in Thailand. Everywhere are also full of brightened smile of Yaya with advertising cosmetics, shampoo, electronics, phone networks, bird’s net, noodle, etc….although she appear many times, it's not cause feeling boring for viewers. So why is she hot???
MODEL OF MODERN GIRLS.
When all brand in Thai land find the presenter, they always want to find out person who have love, trust, good position of fans has influent to spread over their products. Customer cannot believe new products, but they would trust their idol more. So they would accept message of ads. However, there are many stars have scandals everyday who do not have whole trust of customers. Why she attracts many big advertisement contracts, the answer is she has simple, pure life. Yaya is the standard of many Thai girls a model who has many good characters such as: beautiful girl (half Thai and half Norway), good education (last year student of Spanish language major in Chulalongkorn University, using 4 languages), usually make merit and social works, acting, grow up on every role and her politeness is also made anyone who worked with her also feel love.
CO-PERATION WITH NADECH
She is not only attracting with single ads but also couple ads with Nadech Kugimiya - Yadech (Nadech – Yaya called Yadech). They acted together in 4 films such as: Game rai game rak, Duang jai Akkanee, Thoranee Ni Nee Krai Krong, The rising sun series (Roy fun tawan duerd). On the other hand, their reality relationships are always on top find out hot list in magazines, social networks. Their romantics are always the inspiration for marketers, so that help them attracting many big contracts advertisings. Nowadays, art of advertising is developing in romantic ways that make customers feel relax and then they think about selling it. This is advertisement’s ethos in Thailand.
THE BEAUTY AND KNOWLEDGE
Yaya is not the same with the others who just appear for paying fee, otherwise they will not attend. On Yaya’s IG with 2 million fans follow, she always updates her event’s pictures, BTS, etc…. Moreover, when she receives gifts from the sponsors, she always gives nice thanks for them on her IG. That her behaviors make fans (also customers) believe that Yaya is presenter for trust of brands but not only concern about the amount of money on this contract. The relationship between the brands and stars are also similar to the relationship between individuals and individuals, so co-operating with nice star is better than “diva”. Definitely, Yaya will keep and get more big advertisement contracts with her professional.