LOL COVID is only to blame for he current situation where these actors have lakorn back to back. But this is just a small symptom of bigger issues. The planning just isn’t there at a bigger, more macro level. Ideally there should be a better balance of lakorn utilizing their top, mid-range and new actors each year. What’s the point of having so many actors in their care if they’re hardly used? I mean, for sure there’s the point of the ‘80/20’ rule in sales, where 80% of their revenue is generated by 20% of their artistes, but they have the ability to go beyond that. They have artistes worth watching at all levels (compared to say, Ch7 whose newbies don’t seem to have X-factor in my eyes.)Channel 3 should have taken notice when the ratings has been bad for a while...let's not blame covid for everything lol. We here have been discussing about the rating a while back. Channel has more problems than just airing an actor's lakorn back to back.
I’ve been watching lakorn for over a decade now and I’ve always disliked the ‘standard’ lakorn plots. I thought: oh maybe Thais really like this style. But the ratings in the last 5 years show that no, they don’t actually like this any more. To be fair, I think this general change affects all Thai lakorn, not just Ch3. Lakorn seem repetitive because they are.
Make good shows and people would want to watch it regardless of who’s acting in it. I mean they cannot put Yaya, Nadech, Mark, Kim, Pope, Bella, Mario, James, Taew in every single lakorn that they produce. They need to do more to develop others & broaden their lakorn genres.
Start putting Eng subs in their lakorn on the clips that they put on YouTube, and eventually even on their dramas on Ch3+. They already have international fans, they can widen their current reach. This brings revenue for them and generates more potential revenue for the future. I feel like they currently lack manpower to do this - but then they should start hiring more. If YouTube channels by the different stars can have staff who can sub videos, don’t tell me Ch3 cannot develop resources for doing so. Korean dramas really exploded when the different channels stepped up their international outreach. Today people take subs for granted that they expect it all the time.